Oct 21

You want to market your website properly, isn’t that right? You want as many people to be able to find you and to do this you need to optimize your website for search engines. The best information in the world is not going to be noticed if no one can find it. Likewise - even the best prices will be ignored if there is no one to see them. Search Engine Optimization is the internet’s equivalent of the old business saying “location, location, location”.

Atlanta SEO is particularly useful because of the size of the city. Atlanta is the United States Of America’s third largest city, only eclipsed by New York and Las Angeles respectively. This means that any website geared towards the general American public needs to take into account this very important part of US life. Ignoring Atlanta SEO in your website can be disastrous for your online business - the sheer importance of this city means that you absolutely cannot afford to overlook it.

When designing a website it is important to find a company or consultant that will help you increase your website’s search engine rankings for this particularly important demographic. They will be able to tell you what words to use in your articles that will make sure your website is visible to people who search from Atlanta.

The normal SEO methods of keyword stuffing and overly zealous use of meta tag keywords can backfire, but finding someone who is acquainted with the search preferences of the Atlanta public can tell you what products to focus on and what pages to SEO for the best result. Some of your pages or products might not have SEO potential relative to what the flavor of the day is within Atlanta and the Atlanta Greater Metropolitan Area.

Another thing to remember is that Atlanta is strategically different to your SEO efforts than the other two major cities. This is simply because Atlanta is a Southern city and has a culture that is completely different to Los Angeles and New York. With regards to Atlanta SEO, certain key factors have to be taken into consideration.

The history is very important as Georgia was one of the original 13 colonies to revolt against British rule. Not only that, but it is certainly more conservative than New York or Los Angeles. This pervades the entire culture of the city and the surrounding regions. The people will definitely be searching for different things and this will show in the way search engines represent your website to potential customers.

There are things that you can do to optimize your website yourself to get the potential out of this demographic. Make sure that you have a few pages made directly for Atlanta residents. These pages should include as many words that identify with Atlanta as possible. It is also important to remember to keep your content relative to your products… there is no use in filling the webpage with sports terms if you are marketing creams for elderly people. Atlanta can be a good gateway into the American South West and you should not give up this opportunity.

Are you looking for the BEST Atlanta SEO? Visit http://www.alldigitalmedia.com today to discover low Web Design packages starting at $299!

Oct 14


Most people know what a website is, most people have used a website or frequented one daily but what most people do not know, especially if they have just started in the website field, is that there is a difference between a bad website and a good website. A good web design ideally sells and gains you a high volume of visitors. A bad web design will most likely you get you laughed at, repulse possible buyers and avoid people from constantly frequenting your site. We will quickly outline for you the basics of an effective web design.

When you decide on the format of your website, you need to ask yourself the question: what type of website are you creating. If it is a purely informational website, you don’t need a lot of graphics but you will need a nicely presented site for layout and content. If it is site that needs to sell, you need to be aware that generally, less is more. When deciding if is going to be a purely flash designed site or an html based site, you need to remember if you need to be ranked. Sites that are purely made of flash are very difficult to index in google – something you’ll be learning about later down the line.

When it comes to text and font, you should use a font that is easy on the eyes. There is nothing more off-putting then a gross font that takes a long time to read. What might look pretty and pleasant on the website might not mean that practically it will work for your website. Also, make sure that you never use black on white font. It’s difficult to read and isn’t very appealing for your client.

Generally people who visit a website take between two to five seconds to decide whether or not they actually want to continue staying on a website. So when it comes to the actual layout of the site, it should be inviting. Remember to never have a cluttered website. If you have a lot of information, don’t just throw it into one page. Sub divide your content into small manageable pieces of writing. There is nothing more off-putting then reading a ten page article on the web.

Let’s talk quickly about images. Before you start going and picking random images for the internet, you must remember that a lot of the pictures are copyrighted and cannot be used unless bought or if you are given permission by the owner of the picture. When you finally do outsource the right images, make sure that they have been rendered for web quality. High quality images that haven’t been made into web-compatible images can increase the loading time of your website dramatically. For a person who doesn’t spend more then one to three seconds initially on your site, waiting for a page to load may put the person entirely off.

At Atlanta web Design by All Digital Media is renowned for their effective yet beautiful web designs that will shock you – so do what the best in the business do and have an effective yet brilliant website.

Sep 24

Website design, for a complete beginner, might essentially seem confusing and a daunting task. How are you supposed to compete with the millions of wonderfully created websites each advertising and doing their own thing? You can’t even make a dent in the World Wide Web. Well, technically, that isn’t the truth. And as an Atlanta website design expert, I’ve decided to mention five very important things to remember when it comes to website design.

You don’t have to be rich to have a website. People often think that websites can cost into the thousands of dollars, which is true, however, those are for only the website designing firms. However, for someone who has just come into the market and wants either a personal website or a small business website, you won’t initially have thousands of dollars to spend on a completely smashing design. But not to fear. There are a lot of freelance web designers and smaller web design firms that produce the same quality but at affordable prices. Even if you can’t afford to pay someone the basic, there is an abundance of resources for completely free and easy to use website templates that are just waiting to be grabbed by you.

When I buy a website, I buy content with it. If you have decided to pay a professional to create your website, don’t automatically think that you will be getting pre-made content with it. A website designer is there to design your website, not write the content. Your website designer doesn’t know about your business or exactly what sort of content you need, to expect this of him off the bat is very unreasonable. If you can’t write content yourself, then there are plenty of people online who will be able to write content for you at very reasonable prices.

As long as my website is pretty, it will essentially work. Beauty is in the eye of the beholder, instead of focusing just on the look of your website, it is important to remember that even if a website looks pretty, it isn’t a good website. Your website needs to be inviting, grabbing and hold interesting content for people to actually stay on your website. If your website is just a bunch of pretty pictures, no-one will stay longer then a few minutes. Essentially, your main aim of your website is to sell and eventually market yourself.

Once I have a website, it will run itself. Most people think that once they have a website up and running, they can now sit back and never look at the website again – of course, your website will work for you now. Essentially, that’s half true. You need to constantly update your website in order to keep in constant contact with your clients or readers. There is nothing more off-putting then a news bulletin on a website from 2007. It is also the same for marketing, make sure you devote enough time each week to actually marketing your website. Unless you go viral – your website won’t gain exposure itself.

So remember these few things and you’ll be set when getting your website designed.

Atlanta Web Design - All Digital Media

Aug 12

26 Easy Things you can do to Promote and Optimize your website.

Promote Your Website

  1. Create a Slogan
  2. Create a FAQ
  3. Optimize your Thank You pages
  4. Put a Guarantee
  5. Create an Auto responder after a customer submits a form
  6. Ad a CMS (Content Management System) to your website.
  7. Add a Personal Photo
  8. Create a Tag line
  9. Add Video or Audio
  10. Add a Live Chat
  11. Add a Testimonials Section
  12. Put up a letter of recommendation
  13. Talk about the competition
  14. Create a call to action on every page
  15. Create Optimized Landing Pages
  16. Create a Newsletter
  17. Put up your physical address and phone number on every page
  18. Don’t obsess about Rankings, Obsess about Traffic
  19. Mix High and Low volume Keywords
  20. Create 301 Redirects
  21. Create a Robots.txt
  22. Add your website to Google Local, Yahoo Local, Bing Local, Yelp and CitySearch
  23. Use bullet Points
  24. Create an email to a friend link, or share this link.
  25. Submit your website to directories, DMOZ, Chiff.com, BOTW, Yahoo Directory…
  26. Create How to videos

Post by: All Digital Media - Atlanta Web Design

Jul 23


We all know that search engines are very important for the success of a website. Almost 85% of new internet users find good websites by using a reliable search engine like Google.

Search engines like Google fight to index thousands of pages of content found on the internet in the right order depending on several characteristics.

Search engine algorithms may vary with time but you can ensure that you have a website that is filled with SEO optimized, original content so that your page ranks as high as possible on the search results.

The following explains best 5 tips about SEO optimizing your web page:

Appropriate landing page

Apart from finding a great niche and product, it’s also necessary to have a targeted landing page to encourage paying customers. And one great tip I’ve found is that to ensure your landing page does not sell anything at all!

In fact, it should give a valuable resource away for free like a niche e-book, newsletters, mini-course and even tele-seminars that will educate the customer about the value of your product. Not only does it raise customer awareness but it also encourages customers to buy what you will eventually show them!

Fresh content

Fresh and new content updated daily is one way to ensure that Google keeps returning to your page again and again. Once the search algorithms are trained to realize that the content on your page changes daily and is completely original you are more likely to see your website higher up in page rankings.

SEO optimizing!

You also have to ensure that the content is SEO-optimized. This is possible by using Keywords that are recognized by search engines as related to your product.

Fill your content with an average of 2% of Keywords per page of 100 words. That means your page should run an average of 10 Keywords in a page of 500 words. Do not put in more than that as search engines tend to classify high keyword pages as spam or duplicated content.

Create a lot of internal links where a single article links to another archived articles in your blog or the site itself. This will increase site recognition and page rankings.

Atlanta SEO

Keeping them simple

Don’t flood your site with complex codes like Flash, Ajax, etc. Of course, the site will look great but this just tends to slow down your site and as a result might prevent search engines from crawling and indexing your website properly.

Arranging the Keywords can make or break a website!

Start strong by adding your keywords in the first paragraph and the very first line and the first line of the last paragraph. Search engines like this as it makes it easier for them to classify the article, site and content.

Try to use lateral semantic indexing where you use the same keywords in the form of plurals or related variations. The more the number of variations you put in, the better the page ranking.

There you have it.. The most important thing of all is to take action.

About the Author: Effendy Lie is the publisher of The Internet Marketing Secrets Newsletter to bring business opportunities and sharing the secrets of success in online marketing for those who are just starting out. Visit his Internet Marketing Secrets Blog: http://www.EffendyLie.com to get free tips and resources.

Jun 2

With so much information - and misinformation - available on the topic of Search Engine Optimization (SEO) it can be tricky trying to separate fact from fiction.

Coupled with the fact that SEO changes only slightly less rapidly than the weather, it can be downright overwhelming to know where to start.

So, if you’re an SEO newbie looking for a place to start, here’s a look at some Search Engine Optimization (SEO) basics. What Is SEO?

Even the most beautifully-designed site won’t do you much good if potential customers can’t find it. That’s where Search Engine Optimization (SEO) comes in: SEO helps ensure your site is more visible in the search engines, drive qualified traffic to your website, and convert that traffic into actual customers.

In short, SEO increases your website’s rankings in the search engines by making the pages within your site more attractive to the search engines. The more attractive your site is to Google, the higher its rankings in the search engine results pages. And the higher your rankings, the more likely users will visit your site. Obviously, a site with a result on Page 1 of Google is going to get more traffic than a site buried on Page 14.

If your site is missing from the top search results, then you may not be maximizing your ability to generate new business and add revenue to your bottom line. Let’s take a look at some stats:

* 1.3 billion Internet users
* Over 85% start at a search engine
* Less than 25% will go beyond the top 10 search engine results
* Top 10 results get 80% more traffic than those ranked in the 11-30 spots

Besides gaining better rankings in the search engines, SEO is effective in several other areas as well:

* Branding/establishment as an authority
* Pre-qualified lead generation
* Easily tracked ROI
* Cost savings compared to other mediums such as glossy brochures and yellow pages ads (average cost per lead is $0.29!)

Breaking SEO Down

SEO consists of several key elements that work together to generate increases in a website’s rankings, traffic and conversions: Keyword Selection, Copywriting, Link Building, HTML Optimization and Analytics. Let’s take a look at each element in more detail:

Keyword Selection

The foundation of any SEO campaign is good keyword research. That’s because targeting the right keywords is essential to getting your SEO on the right track. If your sell silver ladies watches, then you’re going to want to rank in the search engines for the phrase “silver ladies watches” and other similar phrases. If your keyword research is off and you target the wrong keywords, then you may not get visitors who want what your site has to offer. That’s why you need to make sure that your site is properly optimized for the most-searched-for keywords related to your business.

Copywriting

Getting potential customers to your site is only half the battle; you’ve got to convince them to buy. That’s where persuasive copywriting comes in. Be sure to tell people why they need your products or services and include conversion points throughout the site. The search engines like content, so you also need to optimize your copy to include your keywords. This includes things like descriptive product pages, built-out content like biographies, news sections, etc. One important point to remember is to keep your most critical content “above the fold” - that’s the area that’s visible to your users before they have to scroll down.

Link Building

Think popularity contests ended in high school? Think again; you’re not so lucky. Link building is like one big online popularity contest, and the search engines like the popular kids. Your success in the search engines depends, in part, on the amount of relevant incoming links to your site. Of course, having lots of good links also drives customers to your site, which is a good thing, too. Links can come in various sources, including directories, business partners, organizations, social media sites, and much, much more.

HTML Optimization

Title tags, header tags, Alt tags, Meta-descriptions — the search engines want your site’s HTML to be descriptive and clean. Search engines want to know exactly what your page is about; they don’t want to sort through a bunch of extraneous code to figure it out. That’s why you’ll hear SEO types talk about the importance of having clean code and how to use CSS to make that happen.

Measuring Success

No SEO campaign is complete without analytics. After all, if you aren’t measuring things like traffic, link popularity, and conversions, then how do you know if your SEO strategies are working? Programs like ClickTracks and Google Analytics help make the number-crunching a little easier. When analyzing an SEO campaign, it’s important to only make one change at a time so that you know which changes are effective.

If you want to have an effective SEO campaign, you need to include each of the five SEO elements listed above. Keep in mind the information here just scratches the surface of these topics, and there are certainly other more advanced SEO strategies that can benefit your site as well. These building blocks, however, are the perfect way to get your SEO campaign started on the right track.

Check out our SEO case studies or get a free SEO analysis of your site now!

About the Author: Collyn Floyd is a marketing and public relations specialist with The Karcher Group, a web development and search engine marketing firm based in North Canton, OH. She is passionate about helping The Karcher Group’s clients achieve greater online traffic, leads and sales through search engine optimization and marketing.

May 29


Affiliate is a word synonymous to “referrer”. If you are into affiliate marketing, this means that you are the intermediary link between the owner of the goods and the clients.

The owner of the products and services that are being sold online is called the merchant. But the merchant does not market his services directly to his customers. For that job, he relies on middlemen like you, who are the affiliates.

Simply put, you are only the person who is making the sales happen. You are the salesman, who receives his money as a part of the commission that he makes from his sales.

So if you make no sale, you get no money.

To promote a product in order to earn revenue from the sale, you will need an affiliate program. The programs actually help you by driving the traffic of visitors to your site. It is very difficult to choose the right affiliate programs, since there are so many of them out in the Web world, and only a few that you can blindly trust.


More importantly, when the companies that you are working for go under, they might not even let you know, so that your payouts turn out to be very small, and sometimes, months go by and you never get to see your payday.

Another disadvantage of the affiliate marketing is banners. If a company gets its banners all over, a lot of confusion is created in the web sites so that the visitors start to face too many options. In such cases, they become easily overwhelmed and deterred.

Affiliate tracking could also turn out to be a bit of a problem. The companies will assign special code to you that you have to use in order to report your sales. This code assures that no other affiliate gets your pay by mistake.

You must have this code pasted in your site correctly and without errors so that you do not lose out. Or else you may send a lot of potential clients without any reimbursements.

In order to look for an affiliate program, all you have to do is go to the search engines and type in the keywords. You will get many affiliate programs displayed soon, but before you make your choice, it is better that you read up the reviews and see whether people had any problems while using those programs.

The affiliate marketing mainly depends on the craft you possess in marketing goods and services to the clients. This will determine your success and failure in this business.

You can start to use the available tested marketing methods after adding certain tweaks of your own creativity to them.

There might be certain obstacles in the way, but the affiliate marketing is still very important -especially if you hoard the skill to sell even a fridge to an Eskimo! You will get your pay according to every sale you make, and this situation turns out to be pretty simple and easy.

About the Author: Christopher Freville - If you are interested about the best affiliate marketing programs and how you can earn through it, you might want to consult the works of Christopher Freville who is one of the most successful online base entrepreneurs. You can visit his site for more information on affiliate marketing tactics.

May 22

Professional website developers know the importance of web design and the role it plays in making a website successful.

Designing a successful website is no easy task, especially for someone who is new to the world of web development. With the help of web development applications many people can and do create decent websites. But decent in most cases is not good enough to make a site successful from a traffic or financial standpoint.

There are five crucial components of web design that you must focus on in order to make a site valuable to its visitors and successful for you.

- SEO -
Getting free traffic to your site.

- Usability -
Ease of navigating around the site and finding desired information quickly.

- Aesthetics -
Visual appeal.

- Content -
Valid, up to date, relevant information.

- Graphics -
Eye candy that relays relevant visual information to the visitor.

SEO

Before you ever lay down a byte of HTML code for a site you have to know and understand at least the basics of SEO and how it fits into the design. SEO is the art of designing a site in a fashion that gives the site an advantage for obtaining free and abundant traffic.

The number one aspect of SEO is selecting keywords relevant to your site. The keywords you select should be based on high usage, low competition and relevancy to your topic. Once you select keywords you can then begin the development of your site. Keep in mind keywords are a critical aspect of the design. The keywords you choose will be applied within the design in strategic fashion to benefit the flow of traffic to your site. To understand more on how to implement SEO you should read and learn more about this important subject. If you don’t, your website success will be difficult to achieve.



Usability

Your website must be easy to navigate and designed in a way that makes it easy to find information. Visitors will not stay long if it takes more than one or two clicks to get the information they want or if it takes brain power to figure out how to get the information they want. One of the goals of your site design is to keep usability easy, and simple. To do this, apply the following three fundamentals of usability.

* Provide a site search tool.

A visitor in a hurry can quickly find the info they desire then move on to the action they desire.

* Provide simple, intuitive and consistent site navigation.

This provides visitors the tool they need to leisurely explore their way through your site.

* Provide logical and simple to follow content.

The message of a site should start off in a simple and basic fashion with well defined links pointing the way to more detailed information or explanation as needed.

In the cases above the goal is to make it easy for your visitor to find the information they want without frustration or difficulty. Doing this well will have a positive effect on increasing the return of your visitors.

Aesthetics
 

A website has to look clean, uncomplicated and strike a balance in layout that is pleasant to the visitor. Pleasing aesthetics come about when the colors of a site complement each other, the graphics blend and lend continuation of the theme and the layout brings unity and openness to the page.

Often overlooked by novice designers is the color palette of the site. While you can select color in a willy-nilly fashion and still provide a visually appealing site, a better idea for color selection should be based on an understanding of the color wheel and proven color strategies.

Many web designers often view a web page as an opportunity to blast a visitor with lots of information in hopes this will convince the visitor to take action. Usually this results in a quick exit due to the overwhelming visual effect and complicated look. A better approach is to provide less content and open space (referred to as white space) to allow visitors eyes to scan and explore with ease.

Content

An important feature of any website is the quality of the text content. Visitors come to a site expecting to find answers to their questions, solutions to their problems or for entertainment value. The content offered at your site must be well-written, without grammatical or spelling errors. It also has to be relevant to the theme of your site, with valid, up to date information for your visitors. Content is King!

 

Graphics

You can have a functional and usable website without graphic elements. However, if there are similar sites to yours that employ graphics, guess which site will get the most traffic. The necessary companions to any well-designed site are the images and illustrations that grace its pages. The images can’t be any willy-nilly graphic that you might think is cool. Graphic imagery has to support your branding, and communicate the message you are trying to convey. Before you incorporate graphic elements into your site, take some time to look around the web. Notice what looks good and how elements are laid out. These same layouts techniques can be used as models for your site.

The Internet is a highly competitive business arena. To be successful with a commercial website, you have to keep these five crucial web design elements in mind. Contrary to what many will tell you, it is rarely possible to have commercial success without the benefit of a professional website. This is not to say that you must hire a professional, however you must implement professional design elements to improve your chances for success.



About the Author: Woody Longacre, Internet Web Design. We invite you to visit the Web Hosting Goods Store for Web Design Services, Web Hosting, and Domain Registration.

May 19

This is as close to a magic formula as you can get. There’s a lot more to writing ads than following a formula, of course, but having this framework should get you well on the way to writing a competent, if not great, marketing piece.

If you’ve been digging around at the library and gotten into the archives of the masters you’ve almost certainly discovered the formula of AIDA = Attention, Interest, Desire and Action. that’s a good start, but this is how it’s really done.

As you write your piece, try to get into the head of your client or prospect. What exactly are they looking for and how would they benefit from using your product or service? Furthermore, how would they benefit by buying from you rather than a competitor. So.. give it a shot.

Just one thing.. make sure you budget a whole bunch of time - even a short piece can take a non-writer as long as 10 to 20 hours to get right.

Here you go:

1. Headline (the “Attention” part)

This is, by far, the most important element - this has to be a big, bold promise of some kind. Give them a reason to read the next line.

2. Sub-Headline.
Just as the purpose of the headline is to get you to read this line, the purpose of this line is to get them to read the next line. Plus, backing up the promise is really important.

3. Benefits (sort of today’s version of “Interest.”)
Use the benefits of your product (as opposed to features) to put your prospect smack in the middle of the picture. How should your customers feel when they’re using it? How would they feel if they missed out?

4. More Benefits.
Skepticism is high these days; it takes a lot to convince people.


5. Proof.
Testimonials work. Amazing facts are always good. Easy-to-understand statistics help, too. That sort of thing. Prove that your product does what you say it will do.

6. Risk Reversal.
How about a money-back guarantee? There can be no risk whatsoever.

7. Photo.
This isn’t required, but it will definitely increase your response rate. Show someone enjoying the product. Illustrate the benefits. Even a photo of you, which personalizes the piece and makes it seem real, helps a lot.

8. Offer. (Just one, though)
You have to offer something. It’s amazing how many ads are produced without an offer. “It’s important to get your out name out there,” is the reason heard most often. Sorry - without an offer, your ad is dead. Nothing happens.

9. Call to Action.
You must ask your prospect to do something. Really! If the rest of the ad is reasonably well-structured, people will act - they’ll take advantage of your offer and do exactly what you ask them to do. This is where your ad can become your best salesperson.

10. Reducing the Resistance to Accepting Your Offer.
It’s that guarantee again. And it’s OK to mention it more than once - reducing your customer’s risk to zero is really important.

Now.. if you really want to kick it up a notch:

11. Create a Sense of Urgency.
Use language like: “Just five days left..,” “Only 12 lucky golfers will..,” “Take advantage today and you’ll also get..” You know what I’m talking about, right?

So there you have it. Try writing a couple different versions and split up your mailing or post two different web pages to see which one draws responses. That’s how it’s done..


About the Author: Mike Schwagler is a direct response copywriter with over 20 years experience in industrial sales and marketing (B2B) in a wide variety of areas, including highly technical and scientific products, product assembly and services. He’s also worked direct to consumer with over 12 years in residential real estate sales. You can check him out at http://biznik.com/members/mike-schwagler.

May 14



The following is a list of 25 factors in a scale 1 to 5 to help you determine how important each one is to your Search Engine Optimization Efforts.

Keyword Use Factors

The following components relate to the use of the user’s search query terms in determining the rank of a particular page.

Keyword Use in Title Tag 4.9

Placing the targeted search term or phrase in the title tag of the web page’s HTML header

Keyword Use in Body Text 3.7

Using the targeted search term in the visible, HTML text of the page

Relationship of Body Text Content to Keywords 3.4

Topical relevance of text on the page compared to targeted keywords

Keyword Use in H1 Tag 3.1

Creating an H1 tag with the targeted search term/phrase

Keyword Use in Domain Name 3

Including the targeted term/phrase in the registered domain name, i.e. keyword.com

Keyword Use in Page URL 2.8

Including target terms in the webpage URL, i.e. seomoz.org/keyword-phrase

Keyword Use in H2, H3, H(x) Tags 2.8

Placing targeted terms in the H2, H3 headline HTML tags

Keyword Use in Alt Tags and Image Titles 2.6

Using target keywords inside alt HTML tags and img title tags

Keyword Use in Bold/Strong Tags 2.3

Positioning keyword in HTML text with strong/bold attributes

Keyword Use in Meta Description Tag 2

Utilizing keywords in the meta description tag in a webpage’s HTML header

Keyword Use in Meta Keywords Tag 1.2

Utilizing keywords in the meta keywords tag in a webpage’s HTML header

Page Attributes

The following elements comprise how the Google interprets specific data about a webpage independent of keywords

Link Popularity within the Site’s Internal Link Structure 4

Refers to the number and importance of internal links pointing to the target page

Quality/Relevance of Links to External Sites/Pages 3.5

Do links on the page point to high quality, topically-related pages?

Age of Document 3.4

Older pages may be perceived as more authoritative while newer pages may be more temporally relevant

Amount of Indexable Text Content 3.2

Refers to the literal quantity of visible HTML text on a page

Quality of the Document Content 3

Assuming search engines can use text, visual or other analysis methods to determine the validity and value of content, this metric would provide some level of rating

Organization/Hierarchy of Document Flow 2.8

The construction of document text flow - i.e. journalistic style generally dictates a detail-oriented introduction, a broad level overview of the issue and increasing specificity and detail as the article continues.

Frequency of Updates to Page 2.4

The number and time frame of changes made to the document over time

Number of Trailing Slashes (/) in URL 1.9

Accuracy of Spelling & Grammar 1.8

The literal correctness of spelling and grammar as related to the language of the document

HTML Validation of Document (to W3C Standards) 1.4

Validation of HTML page code as per the W3C consortium, an authoritative body on the standards of web-compatible code

Site/Domain Attributes

Global Link Popularity of Site 4.4

The overall link weight/authority as measured by links from any and all sites across the web (both link quality and quantity)

Age of Site 4.1

Not the date of original registration of the domain, but rather the launch of indexable content seen by the search engines (note that this can change if a domain switches ownership)

Topical Relevance of Inbound Links to Site 3.9

The subject-specific relationship between the sites/pages linking to the target page and the target keyword

Link Popularity of Site in Topical Community 3.9

The link weight/authority of the target website amongst its topical peers in the online world

Rate of New Inbound Links to Site 3.5

The frequency and timing of external sites linking in to the given domain

Relevance of Site’s Primary Subject Matter to Query 3.1

The topical relationships between the full content of a website and a user’s given query

Historical Performance of Site as Measured by Time Spent on Page, Clickthroughs from SERPs, Direct Visits, Bookmarks, 2.8

Metric of click-through-rate, time spent on a page/site, direct navigation via bookmarks, etc. that Google may be measuring through use of their toolbar, free wifi, Google analytics, etc. (note that this is purely speculation as Google has never publicly admitted to monitoring or recording this data)

Manual Authority/Weight Given to Site by Google 2.6

Google is occassionally suspected or accused of applying manual manipulation to a domain or page (note that this factor refers specifically to positive ranking manipulation)

TLD Extension of Site (edu, gov, us, ca, com, etc) 2.6

The top-level domain extension of the site. Note that some domains, such as .edu, .gov, .mil and others have restrictions on who may purchase them

Rate of New Pages Added to Site 2.5

The amount & frequency of new, spiderable documents added to the domain over time

Number of Queries for Site/Domain over Time 2

The frequency of searches for the domain name or the company/organization’s brand as measured through Google’s search query logs

Verification of Site with Google Webmaster Central 1.3

Inbound Link Attribute

These pieces affect Google’s weighting of links from external websites pointing to a page.

Anchor Text of Inbound Link 4.4

Global Link Popularity of Linking Site 3.6

Topical Relationship of Linking Page 3.5

Link Popularity of Site in Topical Community 3.5

The link weight/authority of the target website amongst its topical peers in the online world

Age of Link 3.2

Topical Relationship of Linking Site 3.1

Text Surrounding the Link 3.1

Internal Link Popularity of Linking Page within Host Site/Domain 2.8

Temporal Link Attributes (when in time the link was created/updated) 2.5

Domain Extension of Linking Site (edu, gov, com, ca, co.uk) 2.5

PageRank (as measured by the GG Toolbar) of Linking Page 2.4

Negative Crawling/Ranking Attributes

These components may negatively affect a spider’s ability to crawl a page or its rankings at Google.

Server is Often Inaccessible to Bots 3.8

Content Very Similar or Duplicate of Existing Content in the Index 3.6

External Links to Low Quality/Spam Sites 3.6

Duplicate Title/Meta Tags on Many Pages 3.3

Overuse of Targeted Keywords (Stuffing/Spamming) 3.3

Participation in Link Schemes or Actively Selling Links 3.3

Very Slow Server Response Times 2.8

Inbound Links from Spam Sites 2.1

Low Levels of Visitors to the Site (Measured via Toolbar, Clicks in SERPs, etc.) 2.1



To View the full list and more comments about it Go To
http://www.seomoz.org/article/search-ranking-factors

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